Privacy Policy

This Privacy Policy explains how TruLuxe Electric collects, uses, discloses, and protects personal information through truluxeelectric.com and when you contact us about electrical services.

This policy is intended for website visitors, prospective customers, and customers in California and elsewhere in the United States.

We collect information you choose to provide when you contact us, request service, or send us an email.

• Contact details such as your name, email address, phone number, service address, city, and the project details you include in your message.
• Communications records, including emails, call notes, estimate requests, and follow-up messages.
• Website usage and device information collected through Vercel Analytics and Vercel Speed Insights, such as IP address, browser type, pages viewed, referral data, approximate location, and performance metrics.

• To respond to quote requests, schedule service, provide estimates, and communicate with you about a project.
• To operate, secure, and improve our website, including understanding traffic and performance.
• To maintain business records, comply with legal obligations, and protect against fraud, misuse, or unsafe activity.

We do not sell personal information. We do not share personal information for cross-context behavioral advertising.

We may disclose personal information to service providers that help us operate the site or our business, such as website hosting, analytics, communications, and professional advisors, but only for business purposes and subject to appropriate restrictions.

• Analytics and infrastructure providers that process website data on our behalf.
• Government agencies, regulators, or law enforcement when required by law or to protect rights, safety, and property.
• Successors in the event of a merger, sale, or transfer of all or part of the business.

Our website and service providers may use cookies, log files, pixels, or similar technologies to keep the site functioning, measure traffic, and understand performance.

Because our current setup is informational and quote-focused, we are not using the site to run targeted advertising campaigns based on your browsing behavior.

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, may give you rights regarding your personal information, subject to exceptions under applicable law.

• Right to know the categories of personal information we collect, the sources, the purposes for collection, and the categories of third parties to whom it is disclosed.
• Right to request access to the specific pieces of personal information we have collected about you.
• Right to request deletion of personal information we collected from you, subject to legal and operational exceptions.
• Right to request correction of inaccurate personal information we maintain about you.
• Right to opt out of the sale or sharing of personal information. At this time, we do not sell personal information or share it for cross-context behavioral advertising.
• Right to limit the use or disclosure of sensitive personal information where applicable. We only use sensitive personal information for reasonable business purposes and not to infer characteristics about you.
• Right not to receive discriminatory treatment for exercising your privacy rights.

To exercise privacy rights, email admin@truluxeelectric.com with the subject line "California Privacy Request" or call (760) 567-6593. Please describe your request clearly enough for us to verify and respond.

We may need to verify your identity before processing a request. You may also designate an authorized agent to make a request on your behalf, subject to verification requirements under California law.

We keep personal information for as long as reasonably necessary for the purposes described in this policy, including to respond to your inquiry, maintain business records, complete requested services, and satisfy legal, tax, insurance, or safety requirements.

No website or electronic transmission is completely secure, but we use reasonable administrative, technical, and organizational safeguards appropriate to the nature of the information we handle.

Our website may link to third-party sites such as Instagram, Google, or other external resources. We are not responsible for the privacy practices of those third parties.

This website is not directed to children under 13, and we do not knowingly collect personal information from children through the site.

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and revise the effective date.